Guide: On-page SEO

Meta tags…


Summary:

Most meta tags won't help your site's ranking anymore. However, they can still be useful in other ways


Keywords meta tag

Description meta tag

Similar meta tags = similar pages?
To avoid having your pages drop off the SERPS, or – at best – be listed as "omitted results", don't use the same meta tag on more than one web page. The same goes for title elements by the way.


 

References:

ILoveJackDaniels - authority on (useless) meta tags

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