Step by step guide


Please note that – as this guide is nearing completion (it is still "work in progress" for now) – the items below will be turned into links. The goal of this site is to present a complete – but concise – guide. More in-depth info can be found in the articles we link to on each of our pages, if it is too elaborate to be covered here directly.

  1. Set your goal
    • Commercial sites
    • Hobby sites
    • Aiming for huge popularity?
    • Just playing around
    • Observe and learn
  2. Choose your web address
    • Dot com or not dot com?
    • Hosting — paid or free, which country?
    • Domain name — brand or keywords?
    • Subdomains
    • Buying expired domains
  3. Web site setup
  4. On-page SEO
    • Site map — take 2
    • Title tags
    • Meta tags
    • Header tags and bold text
    • Value of headers, bulk and footers
    • Block Level Analysis
  5. Off-page SEO
    • Submit to search engines?
    • Page rank, inbound and outbound links
    • Must-know: anchor text
    • Check your backlinks
    • Link building and link exchange
    • Major directories
    • Awards programs
    • Sitewide links
    • Related sites and pages
  6. Breaking the rules mentioned above


Contact us…

Feel free to contact us if you feel the information presented here is outdated or flawed in any way. Whenever multiple sources spot a new insight or trend, the information in this guide will be updated asap. But all other comments, especially suggestions, praise or other kinds of support, are welcome too…

Valid XHTML 1.0! SEO Expert-2-Be -- Guide and Case Studies