Overview…

Please note that – as this guide is nearing completion (it is still "work in progress" for now) – the items below will be turned into links. The goal of this site is to present a complete – but concise – guide. More in-depth info can be found in the articles we link to on each of our pages, if it is too elaborate to be covered here directly.

1. Set your goal
   • Commercial sites
   • Hobby sites
   • Aiming for huge popularity?
   • Just playing around
   • Observe and learn
2. Choose your web address
   • Dot com or not dot com?
   • Hosting — paid or free, which country?
   • Domain name — brand or keywords?
   • Subdomains
   • Buying expired domains
3. Web site setup
   • Which markup language?
   • Cascaded Style Sheets
   • Web page design tools
   • Frames
   • Site map
4. On-page SEO
   • Site map — take 2
   • Title tags
   • Meta tags
   • Header tags and bold text
   • Value of headers, bulk and footers
   • Block Level Analysis
5. Off-page SEO
   • Submit to search engines?
   • Page rank, inbound and outbound links
   • Must-know: anchor text
   • Check your backlinks
   • Link building and link exchange
   • Major directories
   • Awards programs
   • Sitewide links
   • Related sites and pages
6. Breaking the rules mentioned above
• Do what you think is best in your case
• Blackhat methods (warning: evil stuff)